The Narcissistic Smear Campaign and Its Impact on the Scapegoat When you’ve been targeted by a narcissist, you may find yourself at the centre of an insidious tactic known as the smear campaign. This psychological warfare is especially devastating for individuals who serve as the narcissist’s scapegoat. The purpose of this blog is to shed light on what a narcissistic smear campaign is, its emotional toll on the scapegoat, and how one can begin to heal. What is a Narcissistic